The word ‘marketing’ still makes some school leaders uncomfortable — it can feel at odds with the public service ethos...

Web accessibility is not an optional enhancement for UK school websites — it is a legal requirement. Since September 2020,...

Your school prospectus — whether digital, printed, or both — is often the first detailed exposure a prospective family has...

Secondary school websites face a more complex design challenge than primary websites. The audience is broader — prospective Year 7...

School branding is a concept that some educators are instinctively cautious about — associating it with commercial marketing techniques that...

For many UK schools — particularly those facing demographic changes, increasing local competition, or a desire to expand — admissions...

A primary school website serves a uniquely diverse audience — prospective parents making crucial decisions about their child’s education, current...

Search engine optimisation (SEO) is not a concept most school leaders associate with their school’s digital strategy. But in 2026,...

The UK General Data Protection Regulation (UK GDPR) applies to school websites in important and specific ways that many school...

In the UK school website market, a significant proportion of schools are paying annual subscription fees for website platforms they...